All posts by Maddy Korner
Web3 and the Metaverse A New Frontier for Digital Experiences
Introduction: Web3 and Metaverse are interlinked to transform the visual word. These two technologies have been changing the interaction, working, and entertainment among the audience. With various tech converging technologies like Blockchain and decentralized networks, these two have been bringing a new wave in the digital world. Web Three and Metaverse Together are providing unending […]
Crafting Compelling Content for a Gen Z Audience
Understanding Gen Z: Who They Are and What They Want: The digitally native, socially conscious, highly engaged audience comprises the population born between 1997 and 2012 within Generation Z. Unlike any other generation before them, Generation Z grew up in a world where the internet, social media, and quick access to information are normal aspects. […]
The Emergence of Voice Search Consequences in Terms of SEO
The behavior of people in finding information online is changing dramatically. This is mainly because of voice search technology, which has completely changed the mode of accessing the internet. As most users begin opting for voice-based searches rather than textual queries following the arrival of smart speakers, virtual assistants, and advanced forms of AI, companies […]
Mastering Web Accessibility Creating Inclusive Digital Experiences
Introduction: The Internet forms part and parcel of contemporary life, providing information, services, and social connectivity. This, however, does not mean everyone enjoys an equal share from the web. People with disabilities often find it difficult and scrunched to navigate websites, which is exactly what the concept of web accessibility addresses digital content can be […]
The Future of No-Code/Low-Code Development
Introduction: With the rapid innovation of digital technology, companies are operating differently. Software development has an important role to play in innovating and gaining efficiency. Most conventional applications, though, require a lot of skills, time, and investment. No-code and low-code development platforms will allow businesses to create applications with less or no coding experience. These […]
Email Marketing in 2024 Best Practices for Effective Campaigns
Introduction: Email marketing will remain one of the main business tools for companies in 2024. The more the trends of digital technologies increase and the expectations of consumers grow, new approaches are not only necessary but more than enough to be out of the noise in inboxes. Some of the best practices that ensure email […]
The Role of Typography in Web Design
Introduction: Among all the other factors that make a website appealing, typography takes the edge. It reflects the main design and aesthetics of a website, and directly impacts the view of a user. Typography also plays an important role in the functionality of a website. It means something more than selecting a font or two; […]
Mobile First Designing
With the domination of mobile devices over online content, a mobile-first design approach is very important to be user-friendly to make sure the experience is seamless and engaging. Here are the best practices for designing using a mobile-first mindset: 1. Prioritize Content Hierarchy: The size of mobile screens is finite, so initially, only the most […]
AI and Job Displacement
Artificial intelligence is swiftly changing businesses and broadly transforming the entire global job market by replacing many tasks that should have been done by humans. Products of AI, such as machine learning and robotics, have improved the efficiency and effectiveness in all sectors related to manufacture and finance as well as health services. This shifts […]
The Future of AI in Digital Marketing
Ever-changing digital marketing with the leading edge of artificial intelligence is a radical shift from the ancient tradition of engaging with consumers. It ranges from making personalization possible to automating the most mundane tasks. AI has changed marketing strategies to unprecedented efficiency and effectiveness in ways never seen before. It is an area that needs […]