All posts by Maddy Korner
The Future of AI in Digital Marketing
Ever-changing digital marketing with the leading edge of artificial intelligence is a radical shift from the ancient tradition of engaging with consumers. It ranges from making personalization possible to automating the most mundane tasks. AI has changed marketing strategies to unprecedented efficiency and effectiveness in ways never seen before. It is an area that needs […]
Navigating the Complexities of Digital Privacy Regulations A Guide for Businesses
Businesses in this digital age manage a high level of personal information: from client contact details to browsing behavior. As more and more people raise issues over sensitive information held by businesses or across the internet pressure mounts on these policies that oversee protection and administration practices. Navigation through the complexities of digital privacy regulations […]
The Impact of Short-Term Videos on Digital Marketing
The power of short-form video content cannot be ignored. Platforms like TikTok, Instagram Reels, and YouTube Shorts are changing the way brands interact with their communities. The platform provides brands with powerful and engaging ways to communicate with their target market, capture attention, and create lasting impressions. It’s not just a passing example; it’s significant […]
The Psychology of Web Design How to Create Emotionally Resonant Websites
Introduction: In the digital age, a business’s first point of contact with its potential customers is often that website. A website speaks both to the expression of the brand and as support for navigation, interaction, and transactions. However, beyond aesthetics and usability is the speaking of emotions and talking to the visitor. Creating an emotionally […]
The Rise of Social Commerce Selling Directly on Social Media Platforms
Introduction: Social commerce has, therefore, emerged as the current transformative force in the landscape of retailing; while bringing together the best conveniences of e-commerce with the interactive as well as engaging nature of social media, this type of commerce refers to direct sales of products through and on social media. A shift in how consumers […]