Naqash Saqib

As the technology has been evolving, in the recent decade e-commerce has also grown. Due to the increase in use of internet and smart phones people have shifted their shopping experience to online platforms which is easier and safer. Nowadays people want convenience in their shopping has it not only saves them time but it also gives a lot of choices and options and price comparisons without looking into the busy market. E-commerce also is very beneficial as it has led people to purchase from the stores globally, by using social media marketing businesses reach different customers worldwide. After COVID-19 the trend of online shopping has also increased greatly. Do the social distancing and lockdown, people also had to turn to online shopping for the simple daily needs. E-commerce is now evolving day by day and is increasing global sales as well, as per reports it has reached to $6.38 Trillion by 2024. This shows that how much big and significant is e-commerce nowadays.

Growth of E-commerce so far:

If we look statistically, e-commerce has been growing very significantly. Especially after 2022 it has increased by 39%. In 2023 the e-commerce was at its peak as it reached dollar 5.8 trillion. And this trend has never ended till now, it has been increasing a lot, and as mentioned above it has gained a market value of $6.3 trillion in 2024 and is also expected to reach dollar 7.9 trillion by 2027. This is because people have been shifted to online shopping and from the beginning of e-commerce till now it has increased to 23%. This not just a simple method, there are a lot of shopping events that are held online like Black Friday and Cyber Monday which increase online sales and consumers depend more on such sales. According to the reports a total of dollar 9.8 billion was spent in 2023 especially on Black Friday sales, which shows that it increases 7.5% of the sales. And the other event known as cyber Monday lead to the sales of dollar 12.4 billion. These statistics are very important to create an understanding of how e-commerce has been evolving and growing day by day in the market. Which gives e-commerce and upper hand over the physical shopping experiences.

Key drivers of e-commerce growth include:

Now you may wonder why e-commerce is a growing trend among people. There are a lot of reasons why e-commerce is growing, and these show how different trends and technologies are leading people to shop online rather than going physically for shopping.

• Mobile Commerce: The first main reason is the increase of use of smartphones among people, it has increased the shopping habits of people because it has made it handy and easy for people to shop anywhere. On mobile devices customer can scroll anywhere and anytime about the products they want, according to reports a large amount of e-commerce is held through mobile phones.
• Personalization: personalization is basically an advanced feature of technology. The shoppers use search engine data of customers to know what they prefer, through evaluating the behaviour of customers they use machine learning to recommend them offers that are according to their needs. Due to this feature people get to see what they want and tend to buy it.
• Omni channel Retailing: This means that brands use different channels for their businesses. It can be an online store, a physical shop or a social media, where customers can interact with brands easily. In this way the customers can easily contact with the brands in the way that the fail easy. This improves the overall shopping experience and attracts the customers. Through integrating all different channels into the business different brands have been getting a lot of benefits from this feature of e-commerce.

Strategies to enter E-commerce market:

There are different specific trends in e-commerce that has been adopted by various businesses to grow. These methods can be studied and adopted by other businesses as well in order to grow into emerging e-commerce market.

• AI and Machine Learning: as discussed above people like the future of personalization in online shopping. Businesses like Amazon use AI to evaluate customer behaviour and then they recommend them products according to their needs. Also, different chart boards that work on AI are used to improve the customer service, this feature is used in Sephora in order to answer the questions of customers right away and guide them throughout their shopping experience.
• AR and VR: Augmented reality and Virtual reality are the features that are very unique, and can be a great help for the businesses to grow in the e-commerce market. This improves the brand image as it allows the customers to visualize the products in whatever setting they want. This feature is already been used by IKEAs ARF where customers can see how the furniture would look in their home or wherever they want, this increases the purchase rate more and also lead to a great customer satisfaction.
• Voice Commerce: Businesses can also integrate the option of voice commerce, which allows a voice activated shopping feature. For example, the way Google Express uses wise commands of the users when they have to order groceries or other items. This makes the shopping experience more efficient and quicker.
• Blockchain technology: Blockchain technology is also a very beneficial feature for the businesses to adopt in order to improve the shopping experience of their customers. The blockchain technology basically helps to track the supply chain of products and make sure that they are safe for their customers. This feature has also been used in Walmart which has built transparency and trust of their brand with customers.

Things to Avoid While Entering the Evolving E-commerce Market:

But with all these pros of entering the e-commerce market there are a lot of things that need to be considered in ordered to enter this rapidly evolving landscape. Businesses must keep an account of these pitfalls to avoid long-lasting issues.

• If businesses are developing apps or websites, they must consider a design that is friendly on all devices, and it should be bug free to avoid any problems in user experience.
• Businesses should also stay aware of any cybersecurity issues, like data reaches and frauds. It is very important to do the security my years to protect customer data as it will build brand trust.
• E-commerce works specifically on the digital marketing strategies, it could be a drawback to neglect the marketing campaigns for the promotion of brand and products, businesses must adapt a strong marketing strategy to increase brand visibility.

Conclusion:

E-commerce is a very bright future for the businesses to grow in the market. If a business stays according to the trends and adapt new technologies that evolve in the online market, it can lead to a long-lasting growth and success. There are different methods like use of AI, personalization, AR and VR and digital marketing, which can lead to increased competitiveness of a business in the market. If a business wants to get into an e-commerce market, it is very important for it to stay flexible and adaptive. By using these tips and tricks and avoiding the pitfalls, and e-commerce business can grow and succeed successfully.